信頼性 Reliability

イノベーションには倫理が必要 Innovation requires ethics

We cannot overemphasize how important ethics is in leadership. If ethically wrong acts are left unpunished, they eventually become the company’s standard operating procedures and culture. In today’s highly competitive era, it’s not easy to keep going. If top executives of a company or organization ignore the ethical aspects of judgment, strategy and business models, they are exposed to significant and unnecessary risks. Respecting ethics is a leader’s basic responsibility. (From Frog Design CEO Hartmut Esslinger’s book A Fine Line: How Design Strategies Are Shaping the Future of Business, which designed the Apple logo)

 

リーダーシップにおいて倫理が如何に大切か、強調しすぎることはない。

倫理的に間違った行為が罰されないまま放置されると、やがてそれがその会社の標準業務手順と化し文化となってしまう。

今日のように競争の激しい時代には、それを続けることは容易ではない。

企業や組織のトップが、判断や戦略そしてビジネスモデルの倫理的な側面を無視したら、大きくそして不必要なリスクに晒される。倫理を重んじることは、リーダーの基本的な責任である。

(アップルのロゴをデザインしたFrog Design社 CEO Hartmut Esslinger の著書 A Fine Line: How Design Strategies Are Shaping the Future of Business  より)


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